Online Visibility for Cultural Practitioners

In October 2020, artist and digital marketing professional Rupa Subramaniam conducted a series of workshops for former resident artists at Rimbun Dahan. These workshops were supported by British Council and Yayasan Sime Darby, as one of the Hubs Clinic Grants, part of the Hubs for Good program.

Suddenly art needs to go digital. But what does that really mean? This workshop helped artists pivot to digital through a holistic, conscious approach. It included understanding digital branding, as well as researching potential global audiences using tools like Google Trends, to design successful online art campaigns that can stand alone.

In the three two-hour Zoom sessions, the 18 participants learned to move confidently into the digital sphere.

The workshops were conducted by Rupa Subramaniam, a working artist with extensive professional experience in corporate-level digital media strategy. Read more about the trainer…

We have condensed the main suggestions from the workshop into this handy guide:

Hints & Tips — Increasing Online Visibility [PDF, 374KB]


About the Trainer

Rupa Subramaniam (b.1989) is a Malaysian creative professional based in Kuala Lumpur. Since 2014, she has been developing communal art project that get disseminated through digital platforms. She is known for her feminist-themed works, the body painting photography series, “This Body is Mine” and “Antidote” that have reached more than 2 million views worldwide. The exciting ways she uses traditional Indian coloured rice have also appealed to the local ‘hipster’ Instagram audience. Her works, while very accessible, do not sacrifice depth. Her projects have been exhibited in Global Movement of Arts in World Humanities Conference (UNESCO, CIPSH), Belgium, National Arts Gallery of Malaysia and Freedom Film Festival, among others.

Her corporate experience in digital media strategy, since 2009, has required her to conceptualize ideas, execute campaigns and justify advertising reports. Working closely with media partners such as Facebook, Google and YouTube, she has strong insights to develop clear communication messages. She has won numerous advertising awards including Aegis Global Award (Gold, 2012), Malaysia Media Awards for Best Use of Digital Search; Integrated Campaign; Branded Content and Sponsorship (2010 – 2013). Her top clients then include CIMB Bank, Nippon Paint and The Star Media Group.

She is also the founder for Art Battle MY (2016) and volunteers with GoodKids for grass root art classes (2018) to invest in developing young talent.